LEGO World Play Day
"Jason Momoa teaches the world to play in Lego’s new global brand film"
A global “PSA” campaign, made in collaboration with Our LEGO Agency, to promote World Play Day. The campaign features superstar Jason Momoa on a mission to get the world to Never Stop Playing. The work is driven by a real play crisis: 3 in 5 parents say their kids play less than they did at the same age, and 1 in 10 families never play together at all. The campaign is led with a hero short film and extends across social shorts, events, contests, a digital game on LEGO.com, and 11 days of content culminating on World Play Day.
LEGO Never Stop Playing
“LEGO ad calls ‘play’ with array of characters performed by Tom Holland”
A global brand campaign, made in collaboration with Our LEGO Agency, features Hollywood icon Tom Holland encouraging the world to Never Stop Playing. In the 2 minute centerpiece film of the campaign, Tom plays a variety of different roles, from legendary footballer to TED talker to an evil boss, each facing the choice to play or not play. This massive campaign includes TV, social, OOH, a special Snap activation, and spectacular 3D DOOH in places like Times Square and Piccadilly Circus.
ABSOLUT
“Absolut Vodka Mixes Dance Battles Into Cocktail Culture”
A global brand campaign for Absolut that brings together dance, passion and cocktails into one unforgettable mix. The campaign is built around a giant cocktail dance battle, featuring various dance crews representing their favorite Absolut cocktails. Featuring stunning choreography by Shay Latukolan and a re-imagined version of the 90s classic “Free Your Mind” by Channel Tres. The campaign includes TV, cinema, social, OOH and in-store.
IKEA
Do Something.
Change Everything.
A global creative platform titled “Do Something. Change Everything” for IKEA to tackle planet-sized problems with people-sized solutions. A POV, a philosophy, a manifesto that grew to encompass all of IKEA’s global sustainability communication. For its launch, we created a number of films, posters, social and in-store materials. The platform debuted at Milan Design Week and was presented to the world at Davos by IKEA’s CEO.
LEGO Cataclaws
“LEGO’s New Holiday Hero, Cataclaws, Spreads Playfulness Around the World”
A global holiday campaign, made in collaboration with Our LEGO Agency, features a mischievous brick-built cat who crashes the most magical time of the year. Born from the imagination of kids, Cataclaws was created to remind everyone that there’s nothing more important than playing together during the holidays. This campaign includes TV, social, OOH, an hour long ASMR Cataclaws fireplace video, custom LEGO Minifig Cataclaws sweaters in stores and spectacular 3D DOOH.
